Note : I had written this blog for 'Your Say' which is a PLOS ONE blogging website. It can be found here: https://yoursay.plos.org/2023/04/words-have-effects/?fbclid=IwAR0BTcD2XVUWSeEoWKxT0clIvgWztyaJpp5wILe7H6EQBIBPGXUMFftJXog Following is taken verbatim from my blog above. " Image credit: Image by narciso1 from Pixabay Author: Priyamvada Modak is a PhD student in Neuroscience and Psychology at Indiana University Bloomington, USA. Her research interests include neuroscience of decision-making in humans, neuroimaging, and neuro-stimulation. Words, in any language, are the basic elements of communication. We combine various words to form sentences and they convey to others what we have in mind. But are words only a medium of communication? Wang and Culotta (2019) looked at data from Airbnb, Twitter, and Yelp, and investigated how single-word substitutions affect perception. In other words, how does the perception of one sentence get affected when...